Strategically located in Northeast Tennessee between Knoxville and the Tri-Cities (Bristol/Johnson City/Kingsport), Morristown offers a vibrant and welcoming location for the 2027 AL-MS-TN Rural Tourism Conference, and we enthusiastically invite you to attend the Landing in Rural edition.

The conference will be held at Morristown Landing, a state-of-the-art sports and events venue offering outstanding amenities and activities. Conference attendees can enjoy the walking track and aquatic center at no charge during the conference. The state-of-the-art fitness center will be available for a nominal daily charge.

Historic downtown Morristown is listed on the National Register of Historic Places (NRHP) and will be the location for both evening events. Featuring the nation’s only overhead sidewalk system known as the Skymart, the area is flanked by American and Tennessee flags and filled with quaint shops, an art gallery, and multiple dining and entertainment options. The Downtown Green & Farmers Market Pavilion will be the site of Monday evening’s event while 1907 Brewing Company will play host Tuesday evening.

In addition to its NRHP designation, the Morristown/Hamblen County area is an outdoor lover’s paradise. Cherokee Lake welcomes multiple big-money fishing tournaments as well as recreational anglers throughout the year. Boating, canoeing, and kayaking are also enjoyed on Cherokee. With 30 miles of trails welcoming hikers, mountain bikers, horseback riders and ultra-marathoners, Panther Creek State Park has become one of Tennessee’s favorite parks. Known as Tennessee’s Disc Golf Capital™, Morristown boasts four championship-caliber disc golf courses that stay busy year-round. The Tennessee State Disc Golf Championships welcomes over 500 amateur and professional players every June and will celebrate its 15th anniversary in 2027.

Morristown is thrilled to be hosting you for the ’27 RTC and hope once you’ve experienced the uniqueness, beauty, and hospitality of Morristown, you’ll to return and explore all that we have to enjoy.

Recognizing that tourism is a vital part of a community’s economic development, the AL-MS-TN Rural Tourism Conference is a collaborative effort focused on assisting smaller communities in bolstering tourism. Incredible networking opportunities and dynamic speakers are key components of the conference. The speakers present innovative ideas and relevant information that attendees always find useful in facing the unique challenges of promoting rural tourism with limited budgets. This annual conference is hosted alternately among Alabama, Mississippi, and Tennessee, however, anyone associated with or interested in the rural tourism industry from any state is invited to attend.

Come join us in Morristown TN for the 2027 AL-MS-TN Rural Tourism Conference!